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Monthly Archives: February 2012

Feb 16 2012

Mobile App vs. Mobile Website

Posted by in General with 8 Comments

As HTML5 is on the rise – more and more companies are now debating whether to build a native app or build a mobile version of the website. Here is our quick and dirty analysis for Web vs. Native App

Web  Native
No Push Notifications  Ability of the push notifications
UI is still dependet upon Safari  You can create your own User Experience
 No stickiness Stickiness
 Users can click away easily Users are locked in no back buttons to brow else where
Platform independent – no need for multiple apps  Need investment to build separate Apps  for iOS, Android and WP7
Fast – Dependent on the type of Cell Network available Very Fast
Partial Device Access – No camera, geolocation Full Device Access
No App store iTunes / Android Market
No Approval process Approval is mendatory
Reasonable Cost Expensive
Users use mostly web for shopping
No offline functionality Can Work offline
No download needed – Instantly available to use User need to download the app
Monetization is challenging Easy to monetize
No fragmentation Fregmented Android Market

Feb 06 2012

The Three Tap Rule

Posted by in Mobile, UX with 6 Comments

Mudassir Azeeim recently had the pleasure of being a guest blogger on Bayarea Startup Weekend with Ahmed Siddiqui on a mobile UX rule which he coined it “Three Tap Rule”. The “Three Tap Rule” basically states that if you can’t engage the user in three taps or less, you’ve lost them.

Here is how an ideal app should operate:

  1. Tap 1: Launch the app
  2. Tap 2: Press the play button
  3. Tap 3: Engage in the content, or in a game, make your superhero jump around

You can read rest of the article here   http://bayarea.startupweekend.org/2012/02/06/the-three-tap-rule/

Feb 02 2012

The Cost of iPhone App

Posted by in General, iPhone, UX with 1 Comment

Usually it is very common to hear the following question from non-tech savvy and business people:

“How much it will cost to build an iPhone App?”

The mystery demystified by Kent Nguyen in a very detailed blog. Go read it and let us know if the question still valid to ask in our first meeting?

http://kentnguyen.com/ios/what-does-it-take-to-make-an-ios-app/